Monday, November 1, 2010

Ready for launch...

Welcome to the inaugural post to a whole new blog - the DigitalDoxNorm Blog. I've been an active blogger for years in a different life (don't we all have many lives). This is the initial blog concerning this life - the life of a sales rep for the Digital Document Store in Milford, Michigan. I work for Carlos Allison in a Xerox Agency role. We are agents for the full line Xerox products. We are located in the beautiful little Village of Milford about 25 miles north and east of Detroit - about half way to Flint or a third of the way to Lansing, Michigan. 

I came to this position quite by happenstance. I had "retired" after 30+ years selling IT solutions for such illustrious companies as Burroughs, Digital Equipment, Compaq, EMC and SGI (most of them names now just memories in the history of computers). After I retired I sold real estate for a living  and happened to become a user of the printing services available through the Digital Document Store in Milford. The owner asked me one day if I know of anyone who might be interested in selling copying and printing solutions and I relied , "Why not me?" I missed the Business-to-Business selling world of IT and this seemed like a good way to get back in the saddle. The rest, as they say, is history.

After undergoing the same product and selling process training as Xerox puts it's direct reps through I have been getting acquainted with the Xerox installed base in my territory and with many prospective customers, too. I cover most of Livingston County a part of Oakland County and a part of Macomb County for Carlos. It's a big territory with lots of great customers and huge potential for more. I'm excited about the challenges and the opportunities involved.

We represent Xerox as Authorized Agents of the company in the small to medium business segment of the overall market. Buying from us is just like buying from Xerox - same products delivered from the same factories, backed by the same warranties and serviced by the Xerox service organization. The only difference between buying from me or buying from a Xerox badged rep is who signs the paychecks.

One of the things that I rediscovered in this job is the impact of foreign competition and commoditization of the copier/printer business. The Xerox name is virtually synonymous with copying is America.  No one says lets go make a Ricoh of this document. Yet, cheap foreign competition has taken a huge chunk of the market and led to the decline of the proud America Xerox name in the late 1980's. 

Fortunately Xerox has had some inspired leadership for the last decade or so and the turn around has been dramatic. The main challenge now is getting the word out and getting people to look at Xerox again. That's where I come in. I'm out every day trying to evangelize the Why Xerox message. There are tons of differences that are hidden behind the similar looks of today's copiers/printers and I'll cover those here over time.

So keep coming back to read about what Xerox and what it is doing in the document handling world. There won't be a lot of specific product model information presented here. Call me and I'll come out to your shop to do that. I hope to concentrate more on broader issues and the bigger trends in the industry, share some customer success stories and insights about solutions that I work on for clients. There's a lot more exciting things happening in the mundane world of documents than you may be aware of and I'll work to change that for you.

Occasionally I'll just post about things going on in my life or things that I get a bug in my bonnet about (or a burr under my saddle about), but, hey,it's my blog so you'll just have to bear with those occasions. Fell free to join in or to comment. I may not publish your comments, especially if they are nothing but Viagra ads sent as comments, but don't let that stop you.

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